When Sujatha Ravi Iyer, mother of two daughters (now 12 and 18), moved from Chennai to Mumbai eight years ago, social media seemed like a bridge into a new world. “I felt pressure from other parents in colonies and society groups.
People thought South Indians were too traditional and didn’t want to be active on social media. That’s when I started using Instagram to fit in,” says the 43-year-old former banker who works from home with an online travel company.
