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GRT Jewellers, a longstanding name of repute in South India’s jewellery market since 1964, has announced its Tamil Puthandu and Akshaya Tritiya festive initiatives. The brand, known for its auspiciousness and extensive portfolio spanning gold, diamond, platinum, silver, and gemstone jewellery, operates 66 showrooms across South India along with an international presence in Singapore.Marking the festive season in Tamil Nadu, the company has rolled out a set of curated offers aligned with the two auspicious occasions, aimed at enhancing the spirit and celebration of new beginnings for customers across the state.As part of its Tamil Puthandu and Akshaya Tritiya celebrations, GRT Jewellers has announced a range of festive offers, led by a 20% discount on wastage (VA) charges on gold jewellery. The brand is also offering Rs 100 extra per gram on old gold jewellery exchange, 12.5% off on diamond and uncut diamond value (except solitaires), 25% off on wastage (VA) for silver articles, 10% off on the MRP of silver jewellery, and no wastage (VA) on gold coins.
Customers can also pre-book their jewellery and stay protected against price fluctuations, with GRT assuring that if the gold price drops on Akshaya Tritiya day (19th and 20th April), the difference amount will be refunded. The pre-booking offer requires a 75% advance payment. GRT Jewellers adds that they have introduced an extensive range of light weight jewellery at all suitable budgets. Commenting on the festive celebrations, Managing Director G.R.
‘Anand’ Ananthapadmanabhan said that Tamil Puthandu and Akshaya Tritiya are among the most significant occasions in Tamil Nadu, symbolising prosperity, positivity, and new beginnings for families across the state.He noted that the brand aims to enhance these moments through thoughtfully curated jewellery collections and value-led festive offerings for the customers.Managing Director G.R. Radhakrishnan further added that jewellery buying during these festivals holds emotional and traditional values in Tamil households, often linked to blessings and prosperity. He said the pre-booking facility with price protection is intended to ensure a secure and reassuring purchase experience, and invited customers to visit their nearest showroom to explore the limited-period festive collections and offers.Disclaimer: The above content is non-editorial, and TIL hereby disclaims any and all warranties, expressed or implied, relating to it, and does not guarantee, vouch for or necessarily endorse any of the content.

