Gigi Hadid and Travis Kelce. (Getty Images)
Travis Kelce’s influence now stretches well beyond the football field, and the latest move makes that clear. On March 30, Travis Kelce was unveiled as the newest global brand ambassador and creative collaborator for Tommy Hilfiger, marking a multi-season partnership that blends sport and style.
The announcement quickly drew attention across both industries, with support pouring in from familiar names. Among them was Gigi Hadid, a longtime face of the brand and close friend of Taylor Swift, Kelce’s fiancée.
Gigi Hadid hypes up Travis Kelce after new Tommy Hilfiger role
The buzz began on Instagram, where Tommy Hilfiger introduced Kelce with a confident pitch about his presence and evolving style. The post featured a series of images that offered a first look at the collaboration. In one, Kelce and Tommy Hilfiger shared a light moment, smiling broadly as they clasped hands.
Kelce, dressed in the brand’s classic red, white, and navy palette, pointed toward the designer, a gesture that felt both playful and symbolic.
ID@undefined Caption not available.ID@undefined Caption not available.Hadid didn’t hold back her excitement. “Yess boys !!!!!” she wrote in the comments, a short but energetic nod that captured the mood around the announcement. The brand responded in kind, leaning into the moment with a casual, celebratory reply.
The exchange reflected more than just enthusiasm. It highlighted Kelce’s growing acceptance within fashion’s inner circle, where Hadid has long been a central figure.The post itself revealed more layers. A short video clip showed Kelce quietly browsing through racks of clothing, studying pieces with a focused, almost curious expression. Another image captured him in a relaxed pose, wearing a white sweater with navy stripes and subtle red accents, paired with a grey cap stamped with the signature “H.”
The styling stayed true to the brand’s identity while hinting at Kelce’s own taste.The partnership is not a one-off campaign. It begins in Fall 2026 and will extend into Spring 2027, with plans for Kelce to help reinterpret classic designs. “Introducing Travis Kelce as Tommy Hilfiger’s newest Global Brand Ambassador and Creative Collaborator,” the brand wrote, adding that he brings “a new perspective to timeless American style.”
The statement positions Kelce as more than a face. He is part of the creative process.For Kelce, the move feels personal. “I’ve long admired Tommy Hilfiger as an iconic American brand,” he said. “Ever since high school, when I used to ask my mom to buy Sailing Gear jackets, I’ve been drawn towards the brand’s confident style and over the years have respected its ability to be classic and consistent while still evolving.” He added, “Getting to work with Tommy and put my own twist on timeless pieces, in a way that feels original for today, is a dream come true.
”The timing also lines up with his return to the Kansas City Chiefs for a 14th season, reinforcing how Kelce continues to balance elite performance with a growing presence in fashion and entertainment.
