Manchester United icon Gary Neville seals multi-million deal to take over Mark Goldbridge’s YouTube empire in a bold streaming move (via Getty)
The Overlap, a fast-growing football media company started by Gary Neville, has bought two popular YouTube channels created by well-known Manchester United fan influencer Mark Goldbridge. The deal includes The United Stand and That’s Football, which together have around 3.7 million subscribers.
This move shows The Overlap’s strong plans to grow its digital presence and connect with football fans around the world through engaging and personality-driven content.The company confirmed that a seven-figure amount was paid for the channels. Despite the takeover, Goldbridge will continue as the main presenter. The channels are expected to grow further with new formats and shows. The deal is seen as a major step in building a global football community, combining fan-driven content with expert opinions from journalists and former players.
The Overlap expands football content strategy
The acquisition is part of The Overlap’s plan to become a leading platform for football discussions and fan content. The company aims to bring fans closer to the game through direct and engaging videos. With The United Stand and That’s Football already popular, the focus will now be on expanding their reach and improving content quality.
One of the key changes will be adding a new show called “Stick to United.” It will be linked to the popular Stick to Football podcast brand.
The new show is expected to feature former Manchester United players and experienced journalists. This will give fans deeper insights into the club and the sport.Another addition is a daily news show titled “The Daily United.” It will cover regular updates, match reactions, and key talking points about Manchester United. These new formats aim to keep fans informed and entertained every day.Neville shared that the goal is to create a strong independent football platform.
Here fans can enjoy content led by real football personalities. He explained that both channels are already well-known and have great potential to become the top destinations for football news and discussions.Goldbridge also expressed pride in building his channels over the last decade. He said this partnership is about future growth. He believes The Overlap has the vision, trust, and resources to help take his content to a much bigger level.The Overlap was launched in 2021 and later sold a major stake to Global. The deal is similar to the model used by Gary Lineker’s podcast company Goalhanger, which has produced several successful shows.
